Marketing has always been an
area that has been around for quite a while but the evolution of digital marketing from the advent of the internet has opened up a whole lot of
opportunities for businesses in terms of growth and for people in terms of
employment.
With the internet comes
digital marketing and because of digital marketing, organizations could take
their business online and reach a lot of people, Individuals could also find
jobs either employed in an organization or as self-employed people. One of
those jobs that have resulted from the rise of digital marketing is a digital
marketing strategist.
Digital marketing strategist has now become one of the
most sought after jobs online since the internet came.
In this guide, you'll get to
know what a digital marketing strategist is, what a digital marketing
strategist does, how to become a digital marketing strategist and some other answers
to questions being asked about a digital marketing strategist.
What is a digital marketing strategist?
A digital marketing
strategist is someone who plans and executes marketing campaigns for businesses.
A digital marketing strategist is good with numbers because they report to
their clients and will need to interpret the different metrics to their clients
in an understanding manner.
They are innovative,
creative and are good in almost all aspects of digital marketing such as SEO,
social media marketing, web analytics and other areas of digital marketing. They
know the right tools to use and the right channels to use to get the best
results they can for their clients.
With a lot of people online
that can be reached, Digital marketing is the new marketing which makes a digital
marketing strategist so needed that they are not going away anytime soon. As a
digital marketing strategist, there will always be opportunities abound.
What makes a good digital strategist?
As a digital marketing
strategist, there are qualities you need to have if you want to be at the top
of your Career and have the best opportunities to grow and be successful. Below
are 5 qualities that make a good digital strategist.
1. Creativity
If you want to know what makes
a good digital strategist then one of them is creativity. As a digital marketing
strategist, you must make sure that your client gets the most out of their
online marketing campaigns. To achieve this, you need to be creative, for
example, if you are creating a Facebook marketing campaign for a business, you
need to design the best way of attracting the attention of your target audience,
and this involves being a good copywriter.
2. They are good with numbers
To be a good digital
marketing strategist, you need to be good with numbers. Digital marketing
involves knowing a lot of metrics that have to do with numbers. And as a
digital strategist, you will have to give the numbers meaning by interpreting
them to your clients.
3. Passion
Passion is very important if you want to
succeed in digital marketing. You need to have a passion for digital
marketing and also be willing to grow the businesses of your clients. When you have
passion for something, you naturally are motivated to do your best and to be a
good digital marketer you should have a passion for digital marketing.
4. Good communication skills
The ability to communicate in an
easy-to-understand manner with others makes you a good digital strategist. You need
to be in contact touch with your clients explaining to them in clear terms the
result of their online marketing campaign.
What
does a digital marketing strategist do?
A digital marketing strategist
does a lot of things that fall within the areas of digital marketing. Below are the activities that a digital
marketing strategist does.
1. SEO
One of the many things digital
marketing strategists do is search engine optimization. It is their job to make
sure that they make use of the techniques known as white hat SEO to boost the rankings
of their client's contents on search engines. To achieve this, a digital
marketing strategist is expected to be an SEO expert and be able to use various
white hat SEO techniques in helping their clients achieve the needed visibility
on search engines.
2. Brand Strategy development
Digital marketing strategists
also do brand development. They aim to build the brand of their client's businesses
by developing a brand strategy. They develop an effective digital marketing strategy to
build brands that resonate with the customers of their clients.
3. Online reputation management
Online reputation management
is concerned with the management of an organization's reputation online. A digital
marketing strategist is able to influence and control the reputation of
businesses online. They build a reputable brand for businesses on the internet
space.
4. Social media management
Another thing a digital
marketing strategist do is the management of social media profiles for businesses.
They build a reasonable number of following for their client's brands and make
sure that they build this brand into the mind of their customers. They are able
to develop a social media strategy to achieve this.
5. Pay per click advertising
Digital marketing strategists
also make sure they create successful performance-oriented advertising campaigns
for their client's businesses. They know various advertising networks, create an
effective strategy and aim to get the most of their online advertising campaigns.
How
do you become a digital marketing strategist?
1. Get a degree in marketing
The first step to becoming a
digital marketing strategist is to be versed and grounded in digital marketing,
this means getting a degree in marketing. This is especially the case if you
really want to make it to corporate organizations.
Although this is not
mandatory because becoming a digital strategist is based more on your skills, which
you could gain without necessarily having a marketing degree even though having
one could boost your career prospects.
4. Utilize
free online courses
Apart from a marketing
degree, a digital marketing strategist could utilize the free online digital
marketing courses to improve his knowledge. This is a very good opportunity for
anyone who wants to become a digital marketing strategist.
Examples of these
courses include Google digital garage where they offer free online courses on
digital marketing and analytics, Facebook blueprint courses from Facebook,
twitter flight school from twitter and many more.
3. Gain experience
Becoming an expert digital
marketing strategist is highly dependent on skills. A digital marketing strategist
should have the necessary experience in executing successful campaigns and
knowing the right tools to achieve this success.
One of the best ways to gain
experience is by starting out as a freelancer working for different clients;
there are a lot of freelancing platforms to start out as a freelancer which
gives you the ability to provide services to people and businesses on the
various aspects of digital marketing.
You can also start out as an entry-level
staff in organizations like digital marketing agencies or corporate firms with
in-house marketing department where you gain experience as you work your way up
the ladder.
It is important you know
that becoming a successful digital marketing strategist is very dependent on
your skills, which is why you need to have reasonable experience in this field.
How
much do digital marketing strategists make?
According to Glassdoor, digital
marketing strategist salaries are on the average $57,400 per year.
Wrapping
up how to become a digital marketing strategist
A career in digital
marketing like a digital marketing strategist can be a highly rewarding career
if you are determined. The number of businesses going online is ever increasing
making the demand of a digital strategist even more needed. Building your skill
as a digital marketing strategist is very important because businesses and
organizations are more interested in what you can offer.
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