How to Create a Successful Blogging Business Plan: 7 Actionable Steps

To build a successful blog today, you need to have a plan in place. This goes as far as developing a blogging business plan. Just like starting a business where you create a business plan, in blogging you also need to create a business plan. This will make sure that you have a direction and on the right track.

The number of blogs on the internet even makes developing a blog business plan inevitable and important if you want to succeed. There is a lot of competition and you have an edge over other bloggers who just start a bog without a good plan.

In this guide, I will be showing you how to develop a blogging business plan in a few steps.

But first,

What is a blog business plan?

A blogging business plan provides a direction for your blog, it tells what objectives you want to achieve, how you are going to achieve and within what time you plan to achieve them. This saves you a lot of time and energy and maximizes your chance of success if you stick to a well thought out plan.

Why do you need a blogging business plan?

1. To minimize the risk of failure
2. To check if the niche is viable and feasible
3. Setting specific objectives

Steps to create a blogging business plan

1. Start with an objective statement

The first step to start creating a successful blogging business plan is to start with an objective statement. This means you have to know what you want to achieve with your blog. If you want to start a blog as a side hustle, then you have to state your goals in the objective statement.
This statement should answer this question clearly “why do I want to start a blog”, this will assist you in knowing the objectives you want to achieve with your blog.

2. Create a vision and mission statement

 If you want to have a direction in your blogging career, then you need to know your vision and also have a mission to achieve. That vision could be as simple as wanting to be one of the go-to blogs for any information in your niche and becoming one of the best blogs in your niche. 

Your mission statement could also read as “providing as much value in the information you provide to your readers” or anything else that resonates with you. In writing a blogging business plan, you need to have a vision and mission statement.

Read also: 11 Blogging Skills Every Blogger Should Have

3. Niche analysis and target audience statement

The third step you need to take in order to write a successful blog business plan is to have a niche analysis and target audience statement. Here you need to analyze the niche you want to blog about, this is very crucial to the success of your blog, not all niches are easy to succeed in.

In this segment, your statement needs to answer critical questions like, “what niche do I want to blog about”, “does the niche has enough audience”, “and is the niche too saturated” and many more.

This will help you in knowing how hard it is to make a name for yourself in that niche; also knowing your target audience goes a long way in your blog’s success. Knowing your target audience enables you to write content tailored to that audience and how best you can reach them.

This is one of the areas you need to put your focus on when developing a blogging business plan for your blog, it is very important that you know your niche and your target audience.

4. Blog Operating plan

 If you really want to start a successful blog then you need to decide how you are going to operate it. Here, you focus your attention on what domain name and host to use for your blog. There are a lot of good hosting companies you can use for that.

Also you need to take into consideration what topics you will write about and how you are going to generate. This is important to the operation of your blog, not also forgetting how often you will be writing and the length of these posts. You can decide to write once, twice, or thrice a week depending on your choice.

I will recommend though that you post at least twice a week as a beginner, you will also decide if you will write the content yourself or outsource it. All these need to be incorporated in your blogging business plan to make it easier for you.

5. Blog marketing plan (source of traffic)

Another important aspect of your blog that you need to focus your attention when creating a blogging business plan is your source of traffic. This part should clearly state how you plan to market your blog to your target audience and drive traffic to your website.

Without traffic, a blog is the same as dead because nobody will see all the great content you have. That is why you need to have a plan in place on how will get people to see your content. 

There are a lot of ways you can send traffic to your website, this involves social media, search engine optimization (SEO), guest posting, submitting content to directories and others. You need to have this documented so you know how you will execute them.

Try as much as possible to provide specific ways you plan to make people see your content, avoid writing generic things like using social media to promote you blog. You should be more specific and write things like, create a social media page on relevant platforms and you should develop a strategy for all the social media platforms you want to use.

Read also: 10 Things to Consider When Starting a Blog
Read also: 9 Types of Digital Marketing to Adopt For Your Business

6. Blog monetization plan

If you plan on making money with your blog at some point in time, then you better have a monetization plan in place when you are developing a blogging business plan. You need to what the opportunities that are open to you if you want to monetize your blog.

There are a lot of ways you can use to monetize your blog and you can decide to use one source or a combination of two or more sources. Below are the various ways you can monetize your blog:

1)    Affiliate marketing:  affiliate marketing is all out promoting products of other people on your blog for a commission when you make a sale. To do this, you need to find products that are related to your blogs and then recommend them to your audience when writing blog posts that are related to that product.

2)    Ad networks:  another great way to monetize your blog is to use ad networks that pay you for a specific action if you add their ads to your blog. Ad networks like Google AdSense and pay you every time somebody clicks on the ads on your blog, other networks like Propeller ads, Adcash and a host of others pay you per 1000 impressions. This is a great way to monetize your blog and make money.

3)    Create an online course:  You can also monetize your blog by creating your own online course and selling it to your audience for a fee that you want. You can make a lot of money if you provide valuable courses to your audience.

These are the three major ways you can monetize your blog and you need to decide the one to use for your blog when writing your blogging business plan.

7. Create a financial plan

You will always need money to start and build a successful blog no matter how small the amount might be, this is why you need to have a financial plan with your estimated spending on things like buying a domain name and host, paying for content written by freelancers, buying backlinks to build the authority of your blog and a host of others.

You could also have a monthly budget of how you intend to spend on your blog every month.

Wrapping up how to create a successful business plan

One of the mistakes most bloggers make is not having a good blogging business plan when starting and even running their blog. This could affect them because they might waste some time trying to figure out a lot of things that could have been easily dealt with if they had created a plan in the place.

To avoid this type of mistake and have a sense of direction, which would save you precious time, money and energy, you need to develop a good blog business plan. This would help you in creating and building a successful blog.

If you find this article helpful, don’t hesitate to share it with others, sharing is caring. If you also have any contribution to make this article better, leave a comment below.

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