The coming of the internet has
opened up a lot of opportunities for businesses to promote their products and
services to more people than before.
The internet has provided businesses with a platform to market and reach people easily in what is now termed digital marketing.
The internet has provided businesses with a platform to market and reach people easily in what is now termed digital marketing.
Digital marketing is a way of
promoting your business to people through the use of various digital channels
such as social media, blogs, forums, emails and many more.
A lot of businesses have experienced significant growth by embracing digital marketing.
A lot of businesses have experienced significant growth by embracing digital marketing.
To get the most out of
digital marketing, you need to know the various forms and types of digital
marketing you can use to promote your business online and which one is best for
your business.
Here, I will be showing you 8
types of digital marketing you need to know so you can decide which one is best
to adopt for your business.
Types
of digital marketing
1.Geofencing
marketing
Geofencing marketing is all
about marketing your products and services to targeted people within a certain
location. This is one of the best types of digital marketing for getting
targeted people to patronize you.
With this type of digital
marketing, you can target specific people within a geographical and then show your
ads to them. This is a great way for local businesses looking to promote their
businesses in their local area.
Here, you target people who
use smartphones in a particular area and show your ads to them, the users are
usually tracked when they have their Wi-Fi or location turned on and are within
the area where you targeted.
This is one of the best forms
of digital marketing to take advantage of if you want to get ahead of your
competitors in your geographical area.
2. Affiliate
marketing
Affiliate marketing is
another great type of digital marketing businesses can adopt for promoting
their business. Affiliate marketing is a form of digital marketing where you
allow other people to promote your products or services and when they made a
sale, you pay them a commission.
It serves as a way of
boosting sales for your products with minimal efforts on your site since you
don't do anything to promote the products. Your affiliates will be the ones to
do that for you in return for a commission, all you have to do is to provide
them with tools to help them promote your products and then track the sales
made by them.
There are many platforms
that will help you create an affiliate program for your business, some of them
include:
1. Post affiliate pro
2. LeadDyno
3. Tapfiliate
These are just little of the
many platforms out there that will help you start an affiliate program for your
business.
Read also: Digital marketing strategist:: What they are and how to become one.
Read also: Digital marketing strategist:: What they are and how to become one.
3. Search
engine marketing
Search engine marketing is a
type of digital marketing that involves buying your positions on search
engines. It is the process of advertising on popular search engines like Google,
Bing and Yahoo; it is also known as pay-per-click advertising because you pay
for every click in your search ads.
It is a great way of getting
your business in front of thousands and millions of searchers without having to
compete in the organic search results. I bet you've seen someone thing like the
image below when you search for something on Google, it known as search engine marketing.
With search engine marketing
you can get a lot of targeted traffic to your business website and increase your
conversations.
4. Influencer
marketing
Influencer marketing is the
act of using influencers to get to your target audience by getting them to
promote your products for a fee. This type of digital marketing can be used to
generate lots of sales if you select the right influencer.
This form of digital
marketing works by searching for influencers with the good number of followers
and a good level of engagement. You can then contact them and ask for a price
to promote your product or service to their audience, you should make sure that
you tracked the results to measure the success of your campaign.
There are many companies
that are into influencer marketing and would help you with the process for a
fee and get you great results.
5. Social
media marketing
Another well-known type of
digital marketing is social media marketing. Social media marketing can be used
to generate sales for your business by creating ads for your products on social
media platforms.
Considering that a lot of
people use many social platforms, you can advertise your product to them and
direct them to your landing page.
Platforms like Facebook, Twitter,
Instagram, LinkedIn and Snapchat offer businesses the opportunity to advertise
on their platform by buying ads on them.
This type of digital
marketing can be used to reach your target audience on the various social media
platforms.
Read also: How to Start Social Media Marketing in 2019 and Beyond
Read also: How to Start Social Media Marketing in 2019 and Beyond
6. Email
marketing
Email marketing is the use
of emails to reach your audience and promote your products to them. Email
marketing also provides a way to interact with your audience and develop a good
bond with them; this increases your chances of them buying your product or service.
To get started with email
marketing, you need to have permission to the email of your audience, the best way
to do this is by offering something that is valuable to them in return for
their email, this could be a free course, PDF, a free trial of a tool or
anything else that would be valuable to the user.
With this type of digital
marketing, you effectively promote your business to your audience.
7. Content
marketing
Content marketing is a type of
digital marketing that works hand in hand with the other forms of digital
marketing because they involve the use of content in one way or the other.
With that said, content
marketing is the use of relevant content created to provide value to your
audience with the aim of getting them to take a specific action that will be
beneficial to your business.
Content marketing does not
only involve creating relevant content but also distributing them in strategic
places where they will get the required visibility by your target audience. This
includes putting then on blogs, directories, podcasts, YouTube, etc.
It is a very effective form
of digital marketing because people love great content that impacts value to
them.
8. Search
engine optimization
SEO is the best type of digital
marketing for driving a lot of targeted traffic to business website. With SEO,
you can promote your business for free except that it takes time, but it's
worth it in the long run.
SEO is a series of best
practices that you implement both on your website called on-page SEO and
outside your website called off-page SEO.
SEO basically involves
targeting low competition keywords and aiming to rank for them by writing on these
keywords and building backlinks to them. Ranking on the first page of search
engines like Google can send thousands of free traffic to your website and
promote your business.
Read also: SEO Basics: The Ultimate Guide
Read also: SEO Basics: The Ultimate Guide
9. Display
advertising
Display advertising is
another type of digital marketing that has to do with the use of banners for
advertising on websites. These banners are either text or video-based, with display
advertising you place ads on third-party websites with a considerable amount of
traffic with the aim of driving traffic to your own website.
Display advertising networks
like Google Adsense, Epom, Airpush, and many others can assist you in promoting
your business with display ads.
Conclusion On The Types of Digital Marketing
Digital marketing is always
a great way of getting your business in front of a lot of people through the internet.
Deciding on the type of digital marketing for your business can be a difficult
task to do, you can make it easy for yourself by knowing your target audience
and how best to reach them.
You can use the various forms and types of digital
marketing to reach your audience through different digital channels.
I want to hear your thoughts,
use the comment section below to contribute. Don't forget to share this article
with your friends, sharing is caring.
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