The 9 Types of Digital Marketing You Can Adopt for Your Business

The coming of the internet has opened up a lot of opportunities for businesses to promote their products and services to more people than before.

 The internet has provided businesses with a platform to market and reach people easily in what is now termed digital marketing.

Digital marketing is a way of promoting your business to people through the use of various digital channels such as social media, blogs, forums, emails and many more. 

A lot of businesses have experienced significant growth by embracing digital marketing.

To get the most out of digital marketing, you need to know the various forms and types of digital marketing you can use to promote your business online and which one is best for your business.

Here, I will be showing you 8 types of digital marketing you need to know so you can decide which one is best to adopt for your business.

Types of digital marketing

1.Geofencing marketing

Geofencing marketing is all about marketing your products and services to targeted people within a certain location. This is one of the best types of digital marketing for getting targeted people to patronize you.

With this type of digital marketing, you can target specific people within a geographical and then show your ads to them. This is a great way for local businesses looking to promote their businesses in their local area.

Here, you target people who use smartphones in a particular area and show your ads to them, the users are usually tracked when they have their Wi-Fi or location turned on and are within the area where you targeted.

This is one of the best forms of digital marketing to take advantage of if you want to get ahead of your competitors in your geographical area.

2. Affiliate marketing

Affiliate marketing is another great type of digital marketing businesses can adopt for promoting their business. Affiliate marketing is a form of digital marketing where you allow other people to promote your products or services and when they made a sale, you pay them a commission.

It serves as a way of boosting sales for your products with minimal efforts on your site since you don't do anything to promote the products. Your affiliates will be the ones to do that for you in return for a commission, all you have to do is to provide them with tools to help them promote your products and then track the sales made by them.

There are many platforms that will help you create an affiliate program for your business, some of them include:

1. Post affiliate pro

2. LeadDyno

3. Tapfiliate

These are just little of the many platforms out there that will help you start an affiliate program for your business.

Read also: Digital marketing strategist:: What they are and how to become one.

3. Search engine marketing

Search engine marketing is a type of digital marketing that involves buying your positions on search engines. It is the process of advertising on popular search engines like Google, Bing and Yahoo; it is also known as pay-per-click advertising because you pay for every click in your search ads.

It is a great way of getting your business in front of thousands and millions of searchers without having to compete in the organic search results. I bet you've seen someone thing like the image below when you search for something on Google, it known as search engine marketing.

With search engine marketing you can get a lot of targeted traffic to your business website and increase your conversations.

4. Influencer marketing

Influencer marketing is the act of using influencers to get to your target audience by getting them to promote your products for a fee. This type of digital marketing can be used to generate lots of sales if you select the right influencer.

This form of digital marketing works by searching for influencers with the good number of followers and a good level of engagement. You can then contact them and ask for a price to promote your product or service to their audience, you should make sure that you tracked the results to measure the success of your campaign.

There are many companies that are into influencer marketing and would help you with the process for a fee and get you great results.

5. Social media marketing

Another well-known type of digital marketing is social media marketing. Social media marketing can be used to generate sales for your business by creating ads for your products on social media platforms.

Considering that a lot of people use many social platforms, you can advertise your product to them and direct them to your landing page.

Platforms like Facebook, Twitter, Instagram, LinkedIn and Snapchat offer businesses the opportunity to advertise on their platform by buying ads on them.

This type of digital marketing can be used to reach your target audience on the various social media platforms.

Read also: How to Start Social Media Marketing in 2019 and Beyond

6. Email marketing

Email marketing is the use of emails to reach your audience and promote your products to them. Email marketing also provides a way to interact with your audience and develop a good bond with them; this increases your chances of them buying your product or service.

To get started with email marketing, you need to have permission to the email of your audience, the best way to do this is by offering something that is valuable to them in return for their email, this could be a free course, PDF, a free trial of a tool or anything else that would be valuable to the user.

With this type of digital marketing, you effectively promote your business to your audience.

7. Content marketing

Content marketing is a type of digital marketing that works hand in hand with the other forms of digital marketing because they involve the use of content in one way or the other.

With that said, content marketing is the use of relevant content created to provide value to your audience with the aim of getting them to take a specific action that will be beneficial to your business.

Content marketing does not only involve creating relevant content but also distributing them in strategic places where they will get the required visibility by your target audience. This includes putting then on blogs, directories, podcasts, YouTube, etc.

It is a very effective form of digital marketing because people love great content that impacts value to them.

Read also: How to do Article Marketing in 5 Easy Steps

8. Search engine optimization

SEO is the best type of digital marketing for driving a lot of targeted traffic to business website. With SEO, you can promote your business for free except that it takes time, but it's worth it in the long run.

SEO is a series of best practices that you implement both on your website called on-page SEO and outside your website called off-page SEO.

SEO basically involves targeting low competition keywords and aiming to rank for them by writing on these keywords and building backlinks to them. Ranking on the first page of search engines like Google can send thousands of free traffic to your website and promote your business.

Read also: SEO Basics: The Ultimate Guide

9. Display advertising

Display advertising is another type of digital marketing that has to do with the use of banners for advertising on websites. These banners are either text or video-based, with display advertising you place ads on third-party websites with a considerable amount of traffic with the aim of driving traffic to your own website.

Display advertising networks like Google Adsense, Epom, Airpush, and many others can assist you in promoting your business with display ads.

Conclusion On The Types of Digital Marketing

Digital marketing is always a great way of getting your business in front of a lot of people through the internet. Deciding on the type of digital marketing for your business can be a difficult task to do, you can make it easy for yourself by knowing your target audience and how best to reach them. 

You can use the various forms and types of digital marketing to reach your audience through different digital channels.

I want to hear your thoughts, use the comment section below to contribute. Don't forget to share this article with your friends, sharing is caring.