7 Ways Digital Marketing Helps Small Businesses

ways digital marketing helps businesses

A lot of businesses don’t know that they can achieve a lot with digital marketing. Traditional marketing, though good doesn’t offer all that digital marketing can offer you. There has been a change in the way businesses market their products and services largely because of technological innovations in marketing. 

This day, to stay relevant and compete, you need to go online because that is where the trend is heading to. There is a lot digital marketing can offer to your business. 

In this guide, you are going to learn in 8 ways, how digital marketing helps your business. Before then, it is important you know what is digital marketing.

What is Digital Marketing?

Digital marketing(also known as online marketing) as the name implies is the process of using the internet to get your products and services in front of new people.

 In other words, it is the act of marketing your products digitally. Traditional marketing is the same as digital marketing with the difference being that in digital marketing you don’t have to see the people you are promoting your products or services to, this is because, in digital marketing, everything is done online. So how does digital marketing helps new businesses? This you will see below.

Types of digital marketing

There are a lot of digital marketing channels you can use to promote your products and services to your target audience. They are listed below

      1.    Content marketing

Content marketing is probably the most popular digital marketing channel. The aim here is to use “valuable” content that solves a particular issue for the reader and then indirectly promote your product or service.

 The emphasis here is valuable because if your content is not valuable to the user then they won’t engage with you and you will find it difficult marketing your product or service to them. 

To stand out in content marketing, you need to provide quality content. There are different types of content marketing, some include blogging, eBooks, white papers, infographics, etc.

      2.    Search engine optimization

Search engine optimization is a series of activities taken so that search engines can better understand your content and rank you on their result page. 

SEO is complicated than it sounds because it involves a lot of processes and usually goes hand in hand with content marketing. 

As I said earlier, the aim of SEO is to get your content rank better. SEO involves things like keyword research, link building, technical SEO, etc. When you rank high on search engines, you will get a lot of targeted traffic to your website and likely more sales.

      3.    Search engine marketing 
Search engine marketing (SEM) is another type of digital marketing. Unlike SEO where you can rank high on search engines for free, with SEM you have to buy your rank place on the result pages. 

If you don’t want to go through the stress of search engine optimization, you can use search engine marketing. In order words, you have to pay to have your content on the first page of Google.

      4.    Email Marketing

Email marketing is a different type of digital marketing that has to do with marketing your products or service through the emails of the people you are targeting.

Although before you start email marketing, you must have been given permission by the user to send him/her email. You can collect emails through newsletter subscriptions, offering a free item in return of your audience signing up with their email, etc.

      5.    Affiliate marketing

Affiliate marketing is a process where you pay affiliates a certain percentage of profit made on a product that is sold. Affiliate marketing is a great way of reaching new customers and get more revenue. Here, you don’t have to do any work.

 All you have to do is to provide your affiliates with promotion tools and they do the work to get customers for you. There are a lot of programs online that can help you set up an affiliate program.

     6.    Social media marketing

Social media marketing is another type of digital marketing that involves the use of social media to get your products and services in front of your target audience. 

There are a lot of social media platforms you can use for this like Facebook, Twitter, Instagram and LinkedIn depending on where your target audience is. Check out this post for a more detailed explanation of social media marketing.

types of digital marketing

Read also: Video Marketing: Why you Need to Use It

How digital marketing Helps Businesses

There are various ways digital marketing helps businesses especially when they are new. Here are 7 ways digital marketing helps new businesses.

     1.    Reaching a new audience

In traditional marketing, you are only limited to marketing to people in your immediate environment or vicinity. This is that however not the case in digital marketing, you can reach people that are not even in your country if your business is the type that offers its service globally. 

This you can hardly achieve if you use traditional marketing. You can reach new audiences when you use digital marketing, and more audience means more money and more business growth. This is the first-way digital marketing can help your business.

Read also: Digital marketing strategist: What They are and How to Become One

      2.    You get more for little spent

One of the importance of digital marketing is that it gives a good value for the amount paid. The results you get from digital marketing are worth the amount you spent, which means they are cost-effective. 

Using a digital marketing channel like SEO, you could get traffic to your business website at Zero cost and increase your revenue from that traffic. That is one good thing about digital marketing; you don’t need to spend much to get what you want.

      3.    It gives a better return on investment

Because you spend less to get more, digital marketing gives you a better return on investment than traditional marketing does. For instance, the amount of money you will spend to do a roadshow for product promotion will be much than the amount you will spend on online ads. 

This means when you are to calculate your return on investment you will find out that digital marketing gives you a better return on investment than traditional marketing does.

      4.    It increases brand awareness

People are more likely to buy from a brand that they are more aware of. This is what digital marketing does to your business. It helps you build a brand that consumers are able to resonate with; digital marketing makes people aware of your brand and gives your brand a good reputation. 

People are more likely to buy from you when they know who your brand is and what it does. If they are aware of your brand, they will buy from you.

      5.    It allows you to compete with established businesses

There are businesses that you can’t compete with offline or with traditional marketing. These are known as the industry big players, they have the money, time and resources to edge you. 

This is however not the case when it comes to digital marketing. One of the importance of digital marketing is that it enables you to compete with the established businesses; With SEO for example, you can outrank some of these businesses and get organic targeted traffic from search engines. 

Likewise in pay per click advertising like Google Adwords, you don’t n need tones of money to run an Adwords campaign.

 This is one of the biggest advantages of digital marketing to businesses; allowing you to compete with the big players.

      6.    It allows you to interact with your target audience

Using digital marketing allows you to target the audience who are likely to be interested in what you are offering to them. By so doing you can interact with them and get to better understand their needs, so you can tailor your services towards satisfying these needs. Let’s just say digital marketing allows you to provide good customer service to your audience.

      7.    Ability to track your progress

     Another importance of digital marketing to businesses is the ability to track your progress in your marketing campaign. There are a lot of digital marketing tools that you can use to track your progress on various digital marketing channels.

      Wrapping it up

   If businesses can leverage digital marketing, they could achieve a lot with it. Just as mentioned in this article, digital marketing can help your business achieve a lot of success online and offline. 

 So what are you waiting for? Embrace digital marketing and increase business growth. I believe you’ve gotten value from this post and I’ll love if you could share it with your friends. Don’t forget to also comment below if you have any questions.

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