10 Social Media Marketing Tools You Should Try Out

Social media marketing is now a big deal in the area of online business marketing. You can drive a lot of leads from social media and improve the visibility of your brand and business. But how do you know that your efforts on marketing on social media are paying off? It can be difficult to track things like engagement, reach, likes, post on social media consistently and manage your social media accounts in general. 

Today, Social media marketing has been made a lot easier with the development of new innovative tools that will save you a lot of time, stress and maximize your social media marketing goals. In this guide, I will be showing you 10 awesome social media marketing tools you should try out today.

Buffer

Posting on social media every single day can be a hectic job to do. If you want to get the most out of your social media marketing efforts, you must manage your time. This is exactly what buffer does for you, buffer is a social media scheduling app that allows you to schedule what you want to post on your social media platforms for days, weeks and even months. Buffer supports many of the popular social media platforms like Facebook, Instagram, pinterest, and twitter.

 Buffer does not only allows you to schedule posts but it also reports to you with statistics on how your post performs on the social media platform, with this report you will get an insight on how your posts are  performing and if you need to tweak one or two things in your social media marketing efforts. 

One good side of buffer is that you can start using it for free with just one account. Buffer is one social media marketing tool you want to have if you want to get the most out of your social media marketing efforts.

AllHashtags

Hashtags are very important on social media if you want to reach more people with your social media content, this is especially true for platforms like Instagram, Twitter and maybe LinkedIn. With allhastags, you can find trending hashtags you can include in your post to reach more people. With these hashtags, you can get to your target audience and get more followers from the niche you are targeting. You also get to use allhashtags for free. To use it, you need to insert your keyword in the box provided and you can decide whether you want top or random hashtags for your chosen keyword.

Tailwind

If you are using Pinterest for marketing on social media because that is where your target audience hangs out online, then tailwind is the tool to use. With tailwind, you can save a lot of your time by scheduling your posts to Pinterest, you can maximize your reach on Pinterest, check how your posts are performing with various analytics at your request, and affordable to individuals and businesses both small and large. You can manage multiple Pinterest accounts with tailwind.

Read Also: How to Start Social Media Marketing In 2019 and Beyond

Tweepi

Tweepi is a social media marketing tool that enables you to grow your brand on twitter by using artificial intelligence. If you want to increase your twitter followers then tweepi is the tool for you. When you want to post on twitter, tweepi recommends best hashtags to help you reach people interested in your niche. Using tweepi, you can gain up to 100 followers per day. So if twitter is a major part of your social media marketing campaign, you should consider using tweepi.

Read also: 10 Tips to Improve and Optimize Your Social Media Ad Campaign

Canva

Canva is a drag and drop graphics design app that allows you to create and design beautiful social media graphics with different layouts. It has millions of stock images you can use to design cool graphics with different shapes and fonts you can use to create amazing images for your social media campaign. And the most interesting thing is that you get majority of these for free. All you need to do is to create a free account and you get access to use canva for free although you can upgrade for premium images and more features.

ShareThis

If you want your web content to reach more people and grow your audience on social media then you need to include share buttons on your website. ShareThis is the tool to do this for you. It is a share button that you can add to your website for free. It is a lightweight tool, easily customizable, mobile-optimized with support for up to 9 different languages.

Sendible

Sendible is a social media marketing tool built with marketing agencies in mind. Using sendible, you can manage multiple client brands on social media. You can schedule all the post of your clients with sendible for months. You can create images for these posts with its in-built editor. You can collaborate with your clients by setting up individual dashboards for each of your clients. You can also track and reply to brand mentions. Furthermore, you can create custom reports for your clients.

Mention

Mention is a social media monitoring tool. It tracks your brand mentions throughout the web and social media. It helps you build a reputation for your brand online and also build brand awareness. You can use mention to track your competitors’ strategy. Mention recently introduced the social media publishing feature, which means you can now schedule your posts for multiple accounts.

Affable

Affable is a tool that allows you to search for influencers for your marketing campaign. With this tool, you can find influencers in your target niche that you can contact for your marketing campaign. You can check the demographics of the followers of the influencers to find the one that most suit your campaign. With affable, you can build good relationships with influencers you can work with on your social media campaign.

Animoto

One way to increase sales, drive traffic and engage your audience is to use videos in your social media marketing efforts. Animoto can assist you with that for just $5 a month.  Animoto is a simple drag and drop video maker that allows you to create beautiful short videos for your social media campaign.

Twitter Analytics

Twitter analytics is a powerful analytics tool that gives you a detailed report of how your twitter marketing efforts is performing. You can track your tweets, tweet impressions, mentions, and your followers. With Twitter analytics, you can also get to see events trending in the world which may shape your marketing efforts. This tool is incorporated into your twitter dashboard and you can have access to it for free.

Bitly

Bitly is a URL link shortener. Sometimes you may want to link to your website or landing page on social media but the link may not look appealing to the eye and the link can be long. With bitly, you can shorten the link and customize it if you like. You can also track clicks to know how many people clicked on the link.

Brand24

Brand24 is a social media monitoring tools that allow you to keep track of what people are saying about your brand online. It uses advanced artificial intelligence to categorize the comments people are saying about your brand into positive, negative and neutral comments. It alerts you of negative brand mention for you to deal with them quickly. On a general note, it enables you to monitor what people like or may not like about your company. You also get to know the number of people that saw mentions of your brand. It’s definitely a tool to try out.

Conclusion

Social media marketing tools are a must-have if you want to be successful with marketing on social media. Some of these tools listed up there are free,  you can use them for a start or sign in for a trial for the paid ones to find the tool that is best for your social media marketing campaign. Do you have other tools you want me to know of? Comment below, also share this article with others, sharing is caring.