How to Write Headlines That Drives Traffic: 5 Amazing tips

How to write headlines

Have you ever come across the headline of an article, video or any online content and you’re like “the content must be interesting or contain vital information” and you are ready to click right away.

They are powerful call to action headlines. The truth is there are too many competing contents all over the internet, in the newspapers and books seeking to get the attention of a reader. To stand out, you need to differentiate yourself from the crowd to gain the attention of people. 

In order to achieve this, you need to create great headlines; powerful enough to make people take the action that you want them to take, which could be to either click your blog or website post, opt-in to an email list or watch your video content.

I’m going to show you exactly how to write headlines that drive traffic. Without further ado let’s dive right into it.

1    1.       Know the type of headlines
Some headlines tend to perform better than others, which is why you need to know the types of headlines that are being used. There are basically four major types of headlines namely:

  • ·         “How to”  headlines

These are headlines that show or teach people how to do something. This type of headline is very popular because there are a lot of people who search on how to do something. When people want to learn something, they simply type “How to” do that thing.
  • ·         List” headlines

Although people don’t usually search with list headlines, it is among the best type of headline you can use to drive traffic. This is because it makes a specific promise to the reader if he/she goes ahead to with the action you want the reader to perform. And also, people just love list headlines for some reason.

  • ·         Questionheadlines

These are headlines that relate to a particular topic and come in the form of questions. They are not as popular as the “how to” or “list” headline but can be a good pick for a headline because it asks questions directly involving the reader.
Example: Do you always snore when sleeping? Then read this
               : Why do I always find it difficult to sleep?

  • ·         “Command” headlines

This type of headline takes the commanding tone by instructing the reader on what to do. This type of headline is also good at grabbing the reader’s attention.
Example: Teach yourself programming.

     2.       Be direct and specific
When writing headlines for your blog posts, videos, ads, landing pages or social media post, go straight to the point. Let the viewer know what they are to gain if they go on with the action that you want. You have less than 3 seconds to impress your readers, so you need to be as specific and direct as possible.

     3.       Use emotional words
Headlines that include emotional words are great for engagement. They make the reader feel anxious and eager to know what’s behind the headline. When writing an emotionally driven headline, include words like powerful, amazing, instant, alarm etcetera.
Use them wisely and don’t go overboard. If you include too much of these words in your headline, no one will believe you because it looks too good to be true.

     4.       Use a number
Numbers tend to make your headline specific. It makes the headline compelling and direct. Figures work well than when the numbers are spelled out. Using numbers in headline also makes it easy for reading. Just like in the list headlines I earlier mentioned, people just love numbers in the headlines for some reason. They just get attracted to it.

     5.       Include brand name
When writing headlines especially for ads, blog posts or social media posts, try adding your brand name in it. It could improve how well consumers remember or recall the name of your brand when a headline about your product, service or post comes up.
     6.       Try adding a celebrity.
Although this is not necessary, it could boost the interest readers would have in your headline especially when it is associated with a celebrity.

It will be cool to see how strong your headlines are after writing them. Below are the three best free headline analyzer tools you can find on the web. You can use them to check how powerful your headlines are.

The headline analyzer checks your headline to determine its ability to get social shares, pull traffic and its overall quality. It shows you how strong the headline is on a scale of 1-100 together with some suggestions to improve the headline.

Coschedule analyzer

Sharethrough headline analyzer checks how engaging your headline is. It gives you an engagement score and also an impression score for your headline. To check how engaging your headline is, input the headline in the box provided and hit the FIND button to see results.

Sharethrough headline analyzer

I love this headline analyzer because it checks the emotional marketing value of your headline. In other words, it checks how your headline connects with customers emotionally to be able to influence them to take the action that you want them to take.
Aminstitute headline analyzer recommends attaining a minimum of 30% score when using their headline analyzer.
aminstitute headline analyzer
That’s all on how to write headlines that drives traffic. I will love to hear from you on what you’ve learned so far, in the comments section, and if you have already been using these tools. Don’t forget to share this article with your friends; I’m sure they’ll find it helpful.


Post a Comment


  1. Hi Olajide,
    What a wonderful post you have here. I mean it have been a while since I saw this type of content,
    I am literally new to blogging and I m looking for a way to promote my blog, this headline stuff will help a lot I guess,
    Here Is a link to my article
    Please help check it out to see if I am doing good, you can even have me guest post on your blog if you like my writing.
    I will surely appreciate your reply, thanks.
    Agyo james
    Your biggest fan

    1. Hi James
      Glad that you found the post useful. I checked out your blog and you're doing good. Sorry we don't accept guest post for now but keep up the good work you are doing on your blog.