How to Do Social Media Marketing In 2019 And Beyond.

Social media marketing

So you probably have a product you want to promote on social media or you want to build an online presence for your business but don’t know how to go about it. If that’s what you want to do, then don’t worry you are in the right place. In this article, am going to be sharing with you how you can do social media marketing and create an online presence to promote your business especially if you are just starting out.

Firstly, you need to understand what is social media marketing is. Social media marketing is the process of driving traffic to your business through social platforms, which would, in turn, increase your sales and ultimately your revenue. However, starting out could be a daunting task if you have no experience.
Here are 5 steps to follow if you want to start social media marketing.

1. Identify your target audience

The first step to starting social media marketing is to identify your target audience. Following the belief that everybody is your target audience is a mistake you want to avoid. You need to streamline the people that your business appeals to. This is very important as this will lead you into the second step. 

Identifying your target audience saves you time and money and makes sure that your business is seen by the right people. For example, if you have a cloth making business that you want to market on social media, you need to know if you are catering for the men, women, both or for children. This will let you focus your efforts on the right place and get good results.

2. Choose the right platform

The second step is to choose the right platform. There are many social platforms that you can use to promote your business but the key is to use the platform that aligns with your business needs and where your target audience hangs out online. You should also know that each platform has its own peculiarity. 

 For example, Facebook is great if you want to build a reputation for your brand and build customer loyalty. It’s also a great platform for paid advertising. This is because it has the most targeted system of all social platforms.

 Instagram on the other hand, is great for visual branding and has a high engagement rate. 60% of Instagram users are below the age of 35, so it has a much younger demographic. This would be a great platform if your target market consists of mainly young people. LinkedIn is best for businesses in the B2B industry, a business consulting firm or a software firm would be great on this platform.

These are just little insights of these platforms and as you can see choosing the right platform to promote your business cannot be overemphasized, as choosing the wrong platform would make you to promote your business to the wrong audience.

Read also: 7 simple ways to drive traffic to your website

3. Build an audience

So you’ve chosen the social platforms you believe is suitable for your business. The next step is to build an audience. Remember, you want people to see your business and for you to do that you need to build an audience of followers. There are basically two ways to build an audience of followers

a) Through advertising: if you want an easier and a stress-free way to build an audience, you can use advertising to do that. It’s more efficient and fast if you’re looking to build an audience right away. To build an audience through adverts you need to do two things.

First, create follower ads on social platforms. All social platforms have a way you  can advertise with them.
Tailor the ads to your audience. Make sure you make the ads in a way that will appeal to your audience that they will be prompted to follow your page on social media.

b) Through organic methods:
Post contents consistently
Join industry-related groups on social media platforms
Use hashtags

Read Also: 5 power tips on how to write seo optimised content

Read Also : How to build an incredible brand online

4. Engage with your audience

 It's one thing one to build an audience and it’s another to have an audience that is engaging. In fact, it is more important to have a small number of audiences that are engaging than having a large number of audiences that aren’t engaging. And the level at which your audience engage with you largely depends on you. So after you must have built an audience you need to engage with them. There are a couple of ways you can do this.

a) Post regularly: if you really want to engage with the audience you need to be posting content regularly. You don’t want your audience to forget you, you want to be in front of them always because if they are familiar with you, then they are likely to accept your business or what you are trying to sell to them. Don’t overdo it though. Post just once or twice a day.

b) Add images or video to your post: According to HubSpot, visual content performs 40x better at getting the attention of people than just mere words. Always try to add images or videos to your post. People love pictures and videos and will pay attention to it.

5. Don’t promote your business immediately

This is so very important. You don’t want to tell people about your business right away. People will not take you seriously, they’ll see you as just out to sell to them. You need to gain the trust of people and establish a sort of bond and relationship with them before you can promote your business to them. 

Read also: 10 Social Media Marketing Tools to Try out

To gain this trust you need to provide value to people. For example, if you own a clothing line you could post pictures of your beautiful pieces or of the latest fashion trends. If you are trying to promote a weight loss product, first post a short article of why being overweight is unhealthy before you go on to start promoting your weight loss product, you can do this in about any niche you find yourself. Just make sure you first provide value to people first before you promote your product or business.

  There you have it, your comprehensive guide to starting social media marketing in 2019 and beyond. 

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