Branding is the art of
giving products, firms, or services an identity and a personality that makes
them unique and distinct from others. This may involve the use of symbols,
slogans or storytelling.
The internet has come to stay;
businesses must adapt, it’s therefore important to build an online brand for
your business that resonates with your consumers. When you build the brand of
your business, your business will enjoy a lot of benefits, such as increased
sales, brand loyalty and many more.
The following are ways to
build an incredible brand online.
This is probably the most
important decision you will make when you introduce your brand to the market.
When you want to name your brand, you need to take into consideration what your
product does together with the age of your target market.
Try to make the name you
choose short, simple and straightforward for your customers to remember. Your
customers should think of positivity when they think of the name of your brand.
You need to determine what
your name wants to accomplish, how it will work with your products and
services. Below are tips on how to choose a great name for your brand
- Make sure your brand name is meaningful, and by meaningful I mean it must communicate what your brand is all about.
- Make it stand out. It should be unique,
simple and memorable.
- It should be straightforward such that people
can say it, search it, and connect with it.
You’ve got a name for your
brand. It’s great but you need a logo too. A logo is an important foundation
for the branding of your business.
You simply can’t do without
it. So why is a logo important to your business? It shows what your business is
all about. It also creates an identity
for your brand. When customers see that logo anywhere, they immediately know it
your business without being told. That’s the power of branding. Having a logo
also separate you from the crowd. It differentiates your company from that of
others.
To create a good logo, make
sure that it’s simple, memorable, innovative, modern and balanced. Below are
tools you can use to make a logo for your brand.
·
Wix.com
The third step to build your
brand is to be authentic. Know what your brand is all about. When you try to
get your message about your brand to customers, make sure that the claims you
make about your brand are true, because consumers will always question some of
the claims you assert.
If your brand does what it
says, it brings credibility to it and this would build a good relationship
between your brand and its consumers. It also increases the publicity of the
brand by word of mouth because consumers will tell other consumers what your
brand is all about together with the claims you make. This is more reason why
the claims you make about your brand should be true in all aspects.
READ ALSO: How To Advertise On Facebook
READ ALSO: How To Advertise On Facebook
To get your brand In front
of people you need to publicize it. For people to see and hear your brand, you should as much as possible create publicity for it. It should be noted that
publicity is different from advertising. Publicity is better at creating
awareness for your brand than advertising. This is because publicity is far cheaper
than advertising.
Publicity is about
increasing the awareness of your brand at a much lower cost. Another advantage
publicity has over advertising is its longevity. It lasts longer than
advertising. For example, an article about your business will last longer than
an ad about your business.
So how do you publicize your
business? You first need to know what you
want to achieve through the publicity. Your goal may be to drive more
traffic to your website. Just try to
be specific as possible and to do this you need to develop a marketing plan.
The following are the ways you can create publicity for your brand at little or
no cost.
- Create a website
You
can’t talk of building a brand if you don’t have an online presence. The benefit
of having a website cannot be overemphasized. Having an offline presence is no
longer enough. You need to go online because the world is going digital.
You
can reach more people that you can’t even think of. To create a website you
need a host, domain name and a platform. There are many platforms such as WordPress,
Wix, Squarespace, etc.
- Search engine optimize your site
It’s
one thing to set up a website and it’s another to get it to people to see it.
One way to do this is to seo your website. Seo is the process of making your
website understandable to search engines for them to be able to show your
website to people who search for what you sell or the information you provide.
- List your business in local directories
Another
way to reach more people or make it easier for people to find our company, it's
advisable to list in directories like Google, Yahoo, and other local
directories.
- Utilize social media
Social
media is no longer for just meeting with friends. You can reach a lot more people
with social media. Set up a profile or page on relevant social platforms and be
sure to link to your website.
You
can also join industry-related groups, participate in their conversations and
indirectly promote your business. Be careful not to spam them though.
- Ask for customer reviews
These
days’ reviews can do a lot for your business and ultimately for your brand.
When someone buys your product or service, kindly ask them for a positive
review and include them on your website where people can see them.
- Embrace YouTube
Although
this is optional, video sharing could be a cool way to promote your brand. Even
though it requires a little bit of work to create good videos, it could be
rewarding if done right.
5. Advertise
the brand
After publicizing it, you
also need to advertise the brand. Although advertising is more costly than
publicity, you could do with a little of it. Publicity and advertising
complement each other.
Advertising is an easier and
stress-free way to increase the visibility of your brand. That’s why you pay
for it. when you’ve launched your brand, advertise it in order to keep the name
in the mind of the consumers. You also need to know the message you will put
out when advertising, try to advertise why your brand is the best at something.
A way to do this is to show how your brand is the leader in terms of the
quality of its products or services.
To have a successful
advertising campaign, you need to have a thought out plan coupled with some
research, that’s the way you know what you are going to do. There following are
ways to advertise your brand.
·
Social media advertising
Many social platforms like Facebook, Twitter,
Instagram, LinkedIn, etc. have a way you can advertise with them. Go on these
platforms and figure out how you can do that.
·
Pay per click advertising
Pay per click advertising is a type of online
marketing where advertisers pay a small fee for every click on their ad. It is
a way of buying visits to their sites instead of doing it organically.
·
Display advertising
It is the use of banner ads on websites placed in
specific places. It comes in different sizes.
6. Keep
it simple stupid
When you start a brand, make
sure you are known as a leader or an expert at something. Avoid the temptation
of expanding your brand. The easiest way to weaken your brand is by expanding
the product line too much. Try to keep it simple, let your brand specialize at
something. Don’t be a jack of all trade and the master of none, that way you focus on
promoting your brand for being good at a specific thing.
When your brand begins to
grow, you must look beyond your immediate environment. You should think global. Like the saying goes
“think big, start small” same applies to branding.
Therefore, when you are
thinking of naming your brand and what products or services it should offer,
think global. Make sure what you do as a brand appeal to international markets.
Building an incredible brand
online may not be easy. It takes a lot of hard work, perseverance, planning and
strategizing but it’s surely doable. If you have any issues about branding your
business, don’t forget to drop a comment below and I would be glad to help.
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